"In Q2, Tianjin’s holiday economy continued to gain momentum and unleash strong consumer demand. To keep pace with the evolving consumption trends, the Tianjin retail market increasingly focused on upgrading existing stock. The focus has shifted from large-scale renovations to a deeper restructuring of consumption value. Meanwhile, Tianjin’s ongoing efforts to build an international consumption centre are expected to become a new engine for driving retail market growth."

"At the beginning of 2025, the Tianjin government rolled out a series of favorable policies to boost consumption, especially in the cultural tourism and F&B sectors. With the integration of culture and commerce, the characteristic commercial streets and iconic commercial districts have upgraded with experiential scenarios to support the growth of brick-and-mortar retail."

"In Q4/2024, Tianjin retail market accelerated its brand mix adjustment. Projects introduced cross-sector interaction makes new business formats that elevate the market performance."

"Longfor Group’s first retail project in Tianjin, Longfor Tianjin Meijiang Paradise Walk, was launched in August, accelerating the formation of a Tianjin’s new retail landscape in non-primary retail. The retail market has shown stable performance this quarter, with brand expansion picking up, leading to an overall decline in vacancy rates compared to previous years."

"One urban renewal project, JILI Plaza, re-opened this quarter after extensive renovation. The project integrating a variety of trendy elements should improve the retail quality in Tianjin. Additionally, with robust cultural and tourism consumption, more brands show interest in opening their first stores in Tianjin, driving up new consumption scenarios that increasingly attract consumer traffic."