"While overall market sentiment remained subdued in Q2/2025, prime locations continued to attract interest, both in terms of project launches and land bidding. This reflects growing polarisation in buyer demand and developer focus."

"We’re seeing a shift from simplistic classifications to nuanced tenant segmentation, with operators tailoring products to align with how people live, spend, and prioritise quality."

"Shanghai’s residentialmarket shows promisingearly signs in 2025, withrising transaction volumesacross first-hand, secondhand,and land sales. Thismomentum is expected tocontinue, driving marketdevelopment and paving theway for policy adjustmentsin the coming months."

"Despite the challenges of the current market, demand for high-quality, well-located serviced apartments remains strong. The future of the rental housing sector will depend on operators’ ability to innovate and adapt quickly to shifting market dynamics."

"As tenant expectations continue to evolve, serviced apartments with outdated facilities are increasingly struggling to remain competitive. Upgrading both physical amenities and technological services is now crucial for operators to meet market demands, preserve asset value, and stay ahead of the competition."

"As tenant expectations continue to evolve, serviced apartments with outdated facilities are increasingly struggling to remain competitive. Upgrading both physical amenities and technological services is now crucial for operators to meet market demands, preserve asset value, and stay ahead of the competition."

"Serviced apartments with outdated facilities face increasing market challenges as tenant expectations rise. Timely upgrades to both hardware and software have become essential for operators to remain competitive and adapt to more demanding market conditions, helping to preserve and enhance asset value."

"While demand has picked up to an extent, the overall weak economic conditions weigh on household finances and their propensity to spend on non-essentials or seek out affordable options. Landlords need to ensure they provide value-for-money options, streamline operations, and reduce costs as best they can."

"Policy relaxations are starting to take effect, with both first- and second-hand markets seeing increased demand. However, shortterm market activity remains focused on core areas and the high-end market."