China’s sports consumption market continues to expand, emerging as a key growth driver in the broader consumer landscape. Rising awareness and spending on health and wellness are encouraging both domestic and international sports and outdoor brands to accelerate their store expansion strategies.

Savills' latest report, China’s Sports Retail Scene, explores emerging trends across three key dimensions—locations, stores, and malls—highlighting how the sports retail sector is reshaping urban lifestyles and retail formats.

‒ Location: Integrated outdoor sports zones are transforming the urban environment and enhancing community engagement

‒ Store: Experiential and multi-functional formats are now central to brand expansion strategies

‒ Mall: Sports brands and activity-driven retail spaces are gaining traction, boosting foot traffic and tenant mix diversity