The urban and resort dynamic for branded residences in Asia Pacific has historically favoured resorts. With focused resort development activity from the late 1980s to the late 2000s, the urban model did not appeal to developers until 2008, by which time the resort model had already established itself in the region. With the number of resorts under development in markets such as Vietnam, Japan and Indonesia, where 70% to 90% of projects are expected to be resorts, resort-oriented residences are expected to continue as the preferred model.
GROWTH & GEOGRAPHIES
Market share is gradually shifting to Asia Pacific where the number of branded residences is expected to increase by 180% over the forecast period until 2031. This growth is outpacing the wider Americas region by 20 to 40 percentage points, with the Americas accounting for more than 50% of branded residences globally until 2015.