London’s Sloane Street is a prime example of this – and has just undergone a £46 million transformation of its public realm, funded by the Cadogan Estate who are long-term majority owners on the street and its surrounding area. Cameron Scott, who has worked on Sloane Street on behalf of the Cadogan Estate for 30 years, takes us through what has been driving its renaissance and what to expect next.

One of the few luxury retail streets that has remained relatively robust against the current turbulence in the luxury market is Sloane Street. The street has long been home to the flagship stores of globallyrecognised brands like Louis Vuitton, Chanel, Loro Piana, Dior, Hermès, Cartier, Tiffany and Gucci. The street benefits from the careful stewardship of the Cadogan Estate – who are the majority owner of the street and have undertaken considerable public realm works, at a cost of £46 million. This has further enhanced the luxury experience by transforming the street into a “green boulevard”, widening the pavements and expanding its offering with a spate of hotel, restaurant and store openings.



This has greatly improved the aesthetics, accessibility and overall luxury shopping experience.

Beyond public realm works, the area has been enhanced by recent hotel openings and significant renovations, including Hotel Costes At Sloane – their first and only site in the UK – The Peninsula London, Jumeirah Carlton tower and Belmond’s The Cadogan, as well as new restaurant openings. This is ultimately enhancing its reach to a well-heeled international customer and to super affluent local residents.

The Cadogan Estate’s cohesive strategic management has ensured consistency and quality in the retail mix. In the last 12 months, a number of great brands have significantly increased the size of their stores and relocated on the street; Brunello Cucinelli, Valentino and Saint Laurent have all opened flagship stores of between 600 to 800 sqm.

Wonderful brands will soon join them and open their first stores on the street, including L’Objet, Zimmerman and Toteme. These three brands are locating to the southern end of the street, alongside the likes of Cartier, Tiffany, Jessica McCormack and Anya Hindmarch.

Now the public realm works are complete, one of the world’s most beautiful luxury thoroughfares has been created. These enhancements have not only created a more attractive and functional environment, they have also positioned Sloane Street as a unified luxury destination.