2020 China Luxury Boom
Recently, the growth of luxury goods consumption in China has been strong. The government's consumption promotion measures and retailers’ marketing strategies have continued to unlock pent-up demand through online and offline channels. The luxury retail sector is becoming the main force behind the recovery of the China retail market.
In the featured "China Luxury Retail Report", Savills looks into the current status of the recovery of China luxury retail market, opportunities, and future predictions from the perspectives of market participants, such as shopping malls, brands, and consumers.
Shopping malls: Top shopping malls are gaining momentum, with strong footfall rebound in several major cities.
Brand: Top brands actively adapt to change by navigating online channels.
Consumers: Luxury consumption returns to domestic market, signalling an upsurge in consumption.
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