Savills Australia & New Zealand is pleased to announce the successful off-market sale of the Freehold Going Concern of The Birdcage Hotel, conducted via a confidential expressions of interest campaign.
Strategically positioned at 31 Duck Street, The Birdcage Hotel occupies a prominent 1,855sqm corner site* in the heart of the Longreach CBD. Just three minutes from Longreach Airport, the venue enjoys high visibility along one of the town’s main thoroughfares and benefits from a strong local following, complemented by a steady influx of regional and interstate visitors.
Longreach, located approximately 1,177km northwest of Brisbane and 686km west of Rockhampton, is a historic township renowned for its rich heritage, iconic outback landscapes, and deep-rooted ties to Australia’s aviation and agricultural history. As the birthplace of Qantas and home to major attractions such as the Australian Stockman’s Hall of Fame, Longreach continues to draw significant tourist interest year-round.
The Birdcage Hotel is a well-established, family-friendly hospitality venue offering a diverse range of facilities, including Main Bar with TAB & Keno, Bistro Bar & Dining Area, Beer Garden, Gaming Room with 15 Electronic Gaming Machines (EGMs), Two Designated Outdoor Smoking Areas, Function Area/Conference Room and Kids Play Area.
The property is situated within the Longreach Regional Council, which spans over 40,638 square kilometres and supports a population of approximately 3,737 residents. The region has demonstrated robust economic growth, with its Gross Regional Product (GRP) increasing from $259.747 million in 2021 to $371.098 million in 2023, a 42.87% increase, driven by a resurgence in tourism and improved agricultural productivity.
Leon Alaban, Head of Hotels – National, Savills Australia & New Zealand, commented: “The sale of The Birdcage Hotel highlights the continued investor confidence in regional Queensland’s hospitality sector. Longreach, with its strong tourism appeal and resilient local economy, presents a compelling opportunity for long-term investment. We are proud to have facilitated this transaction and look forward to seeing the venue thrive under new ownership.”
This transaction underscores the growing appeal of regional hospitality assets and reflects the broader trend of capital flowing into high-performing regional markets.
Savills Australia extends its congratulations to both the vendor and the purchaser on this successful outcome and anticipates continued success for The Birdcage Hotel in its next chapter.
Click Here For Full Press Release