The iconic Alex Theatre and Conference Centre in St Kilda, a pillar of Melbourne’s vibrant performing arts scene, has officially been listed for sale, marking the end of an era and the beginning of a new chapter for this beloved cultural hub.
Formerly the George Cinemas, the site at 135 Fitzroy Street first opened in November 1994, screening Tarantino’s Pulp Fiction, where for almost two decades, the theatres operated bringing some of Hollywood’s best films to St Kilda.
Palace Cinemas closed the venue in 2010 before it was briefly opened six months later under the Cinema-Aurora brand. In 2013, it reopened as the George Revival Cinema, closing a year later when the building was sold before reopening in 2015 as the multi-purpose arts venue, Alex Theatre.
Driven by a passion for the arts and a commitment to sustainable models for small performing arts venues, owners Susan and Aleksandar Vass OAM helmed the site for a decade, in which time the theatre has not only supported the local arts community but also contributed significantly to the cultural and economic fabric of St Kilda and beyond.
The sale of the Alex Theatre and Conference Centre presents a rare and exciting opportunity for a new owner to carry forward its legacy in St Kilda, with the site offering a diverse range of versatile spaces and the flexibility for a variety of performances, events, and community activities. Set to offer additional appeal to a potential purchaser, the site also offers significant redevelopment potential, ideally suited to multi-level residential or hotel (STCA).