Savills won 'Best International Property Consultancy Marketing' at the global International Property Awards sponsored by Bloomberg Television. The winners were announced at the Savoy Hotel in London on 12 December 2011.

The award was in acknowledgement of 'The New Heart of Ho Chi Minh City' marketing campaign undertaken by Savills Vietnam business for mixed use development The Crescent. The scheme comprises 300 serviced apartments, 10,000 sqm of office, and 60,000sqm of retail in Ho Chi Minh City, Vietnam.

Savills is the only international real estate services brand out of Asia to have won a global award.  In May 2011, Savills Vietnam won all four categories entered in the International Property Awards and a further three Asia Pacific region wide awards. As winner of the regional awards, Savills Vietnam was automatically considered for the International Property Awards at the global and final awards in London.

The winning entries for each region are featured in a 'World's Best' - and Savills Vietnam features in the 'World's Best - Asia Pacific publication

Brett Ashton, Managing Director of Savills Vietnam says: “The award was presented just one week after the opening of the Crescent Mall and is fantastic recognition for the team. We are extremely honoured to be recognized as ‘World’s Best’. We have worked with our client for over six years on this impressive development and it is incredible that the efforts of our client and the Savills team are being recognized globally.”

Established 17 years ago, the International Property Awards in association with Bloomberg Television and Google is the world’s most prestigious property competition. The awards’ programme covers residential as well as commercial categories with regional heats for Arabia, Europe, Africa, the Americas and Asia Pacific. These have been celebrated at gala presentation events in London, Shanghai and Dubai during the course of the year.

The highest scoring entries from each category in every region are then re-evaluated to establish the winners at international level, culminating in an annual grand final. Judging is carried out through a meticulous process involving a panel of over 60 experts covering every aspect of the property business.

President of the International Property Awards, Stuart Shield, says, “Winning a coveted World’s Best award is a huge accolade for these companies. They have demonstrated the height of excellence in their field and proved themselves capable of winning against the most accomplished property companies in the world. This global recognition puts them at the pinnacle of the international property arena."

About Savills regional awards:

Savills Vietnam won three region wide awards and four country wide awards for 2011. These awards are as follows:

• Best Real Estate Agency in Asia Pacific
• Best Real Estate Agency Marketing in Asia Pacific
• Best Property Consultancy Marketing in Asia Pacific (Campaign “The new heart of Ho Chi Minh City” for The Crescent project)
• Best Real Estate Agency in Vietnam
• Best Real Estate Agency Marketing in Vietnam
• Best Property Consultancy Marketing in Vietnam (Campaign “The new heart of Ho Chi Minh City” for The Crescent project)
• Best Property Consultancy in Vietnam

About The Crescent
The Crescent is a special residential, commercial, and office complex in the city centre area of Phu My Hung. The complex is composed of four 7-level low rise buildings and one 6-level international standard shopping mall located near Nguyen Van Linh Parkway. The Crescent buildings contain retail shops, entertainment venues, restaurants, offices, and serviced apartments. Nowhere else in Phu My Hung or Ho Chi Minh City will there be a comparable combination of uses and activities located in such a beautiful and memorable setting. The Crescent is intended to become the social heart of Phu My Hung and the first international standard multi-use complex in Ho Chi Minh City. View The Crescent website here.

About Savills Vietnam
Savills Vietnam is the largest and most experienced real estate practice with offices in Hanoi and Ho Chi Minh City. The company provides comprehensive property services such as: research & consultancy, valuation & feasibility study, residential sales agency, residential and commercial leasing agency, industrial consultancy, tenant advisory and representation, investment advisory sales & acquisitions, retail consultancy and leasing, property management.
Savills Vietnam is the only firm with local market research dating back to 1995. The company provides professional property services for developers, investors, owners and occupiers. It is the largest international property manager in Vietnam with a total of over 1.1 million sq m under management.

In 2010, Savills has been awarded a Golden Dragon Award as “The Best Service Provider” for providing best in class services to developers, investors, construction companies, owners and buyers of real estate in Vietnam and also won the Asia Pacific Property Awards 2010 in association with Bloomberg Television for “Best Property Consultancy Asia Pacific”, “Best Real Estate Agency Vietnam”, “Best Property Consultancy Vietnam”.

In 2011, Savills Vietnam has triumphed again in the prestigious Asia Pacific Property Awards 7 awards (3 region wide awards and 4 nation wide awards) as (1) Best Real Estate Agency in Asia Pacific; (2) Best Real Estate Agency Marketing in Asia Pacific; (3) Best Property Consultancy Marketing in Asia Pacific (Campaign “The new heart of Ho Chi Minh City” for The Crescent project); (4) Best Real Estate Agency in Vietnam; (5) Best Real Estate Agency Marketing in Vietnam; (6) Best Property Consultancy Marketing in Vietnam (Campaign “The new heart of Ho Chi Minh City” for The Crescent project); (7) Best Property Consultancy in Vietnam.

At the moment the company consists of over 700 experienced and professional staff nationwide.