According to Cao Thi Thanh Huong, Senior Manager, Savills HCMC Research and Consultancy, the HCMC apartment market recorded notable price increases during 9M/2025, particularly in the concentration of infrastructure investment and large-scale projects in the eastern and southern areas. However, new supply remains limited, making it increasingly difficult for families or middle-income homebuyers to access affordable products.

Strong Price Growth in the East–South

Savills Vietnam Real Estate Market Report for Q3/2025 shows that primary supply decreased QoQ but surged YoY to 5,200 units. At the same time, primary and secondary prices posted substantial increases. The average primary apartment price in HCMC increased by 8% compared to 2024, while secondary prices grew between 5% and 20% depending on location. 

Huong states, “Eastern areas (Thu Duc, former Districts 2 and 9), and the former Nha Be and District 7 have emerged as hotspots. Thanks to strong infrastructure and dense populations, secondary prices in these areas have jumped significantly, with some locations increasing 15 to 20% YoY.” 

These areas are also the location of major developers such as Vinhomes, Masterise, and Gamuda, helping reshape the pricing landscape in the mid-to-high-end segment. However, Huong emphasised that continuous price increases are creating significant pressure for homebuyers, especially young families or middle-income households.

Shift in Real Housing Demand 

Amid ongoing supply shortages, HCMC saw 4,300 units launched during 9M/2025, 60% of which belonged to the high-end segment. Absorption reached 91%, demonstrating strong purchasing power, but largely from investors and affluent buyers rather than owner-occupiers. 

Savills data shows that apartments priced below VND 3 billion, considered affordable, now account for 9% of total transactions in HCMC. Families seeking a standard two-bedroom unit often need to move further from the city centre to access primary supply or turn to secondary options. 

As a result, the trend of relocating to nearby provinces is becoming more pronounced. Neighbouring Binh Duong has emerged as a standout choice thanks to more accessible pricing. 

“Binh Duong is no longer just ‘cheap because it’s far from HCMC.’ The new Binh Duong City now features many Grade B developments priced around VND 50–60 million per sqm, targeting professionals and upwardly mobile families. Meanwhile, Di An and Thuan An offer more affordable options for residents and workers in industrial zones,” Huong shares. 

Savills recorded that the share of Binh Duong residents buying homes locally has increased 20 to 40%, depending on the project, while previously being dominated by investors from HCMC. 

Huong adds, “This trend reflects a shift in housing behaviour among younger generations. Apartment projects offering full amenities, security, and layouts suitable for small families are gaining strong preference." 

Looking ahead, Savills forecasts at the end of 2025 that HCMC apartment prices may continue increasing in Q4/2025, supported by strong buyer confidence and positive impacts from major infrastructure projects such as Ring Road 3, Metro Line 2, Thu Thiem Bridge 4, and others. However, limited supply and high prices will remain key barriers for real homebuyers in the short term. 

Huong emphasises, “To stabilise the market, accelerating urban development and regional connectivity will encourage developers to expand land banks and deliver more affordable housing; becoming a decisive factor."