Nobu Hospitality proudly announces the launch of Nobu Residences Danang, the first Nobu Residences in Southeast Asia. This development epitomises refined luxury, offering sophisticated accommodations, world-class dining, and an unparalleled living experience. 

The branded residences sector has been seeing significant growth, marked by an increase in both the number of projects and geographic reach, reflecting the industry’s global expansion. Within Asia Pacific (APAC), destinations such as Phuket and Da Nang/Hoi An are among the most dynamic markets for branded residences. Over the past decade, branded residences have grown by more than 180% globally, 230% across APAC, and 210% in Viet Nam, underscoring the region’s increasing importance in the sector. 

Amid this strong growth, Nobu Hospitality, a globally recognised luxury brand with 41 hotels and 12 residential projects across the Americas, Europe, Middle East, and Africa, is expanding its portfolio to Viet Nam’s most liveable coastal city, Da Nang. This marks the first Nobu Residences in Southeast Asia and underscores Nobu’s commitment to delivering exceptional hospitality and culinary excellence in prestigious global destinations. 

Situated along Da Nang’s legendary My Khe beachfront, on the iconic intersection of Vo Van Kiet and Vo Nguyen Giap, Nobu Residences Danang enjoys a prime location. As one of the city’s most prominent architectural landmarks, it leaves a lasting imprint on Da Nang’s skyline. Just 15 minutes from Da Nang International Airport, the development offers seamless access to entertainment venues, public amenities, tourist attractions, and premier golf courses. 

Nobu Residences Danang is set to command the city’s skyline with an iconic 43-story tower, the tallest building in Da Nang, offering a world-class residential experience. Developed by Viet Capital Real Estate (VCRE), the project comprises 264 units, ranging from one- to three-bedroom apartments, with sizes from 38 sq m to 372 sq m. 

Inspired by the Japanese “Shakkei” concept of “Borrowing the Scenery,” Nobu Residences Danang is designed to harmonise with its fan-shaped site. The tower takes the form of a traditional folding fan, or “Sensu,” symbolising happiness, strength, and prosperity. Its architecture mirrors the two guards of a fan, expanding gracefully to embrace the surrounding landscape and capture the spiritual essence of nature. 

With an exceptional range of premium services, residents of Nobu Residences Danang enjoy bespoke experiences and world-class amenities, including the Katamochi Sky Pool, Tsukimidai Skybar, and state-of-the-art wellness and fitness centres. They also have exclusive access to dining experiences curated by Nobu’s renowned chefs, private lounges, and bespoke services tailored to their every need. 

Vo Thanh Lam, General Director of VCRE, stated that this collaboration aims to craft a distinctive lifestyle and enrich the experiences of visitors to Viet Nam. Leveraging Nobu’s expertise in hotel and restaurant management, the partnership between VCRE and Nobu will contribute to Viet Nam’s investment landscape, positioning Da Nang as a premier and dynamic destination in the Asia-Pacific region. 

Matthew Powell, Director of Savills Ha Noi and Central Viet Nam, remarked: “Now officially launched and set for handover in Q3/2027, Nobu Danang offers an exceptional living experience with unrivalled sea views. With a compelling starting price, this project presents an outstanding opportunity for investors and buyers seeking premium real estate in Da Nang.” 

For investors, the rental and sales policy of Nobu Danang offers a balance of financial security and lifestyle benefits. Through its rental programme, property owners can participate in Nobu’s professional management service, ensuring hassle-free ownership while earning a guaranteed 6% annual return for the first six years. This structured agreement provides long-term stability, making it an attractive option for those looking to generate passive income. Additionally, owners enjoy exclusive vacation privileges at Nobu Hotels worldwide, adding further value to their investment and enhancing their travel experiences. 

For buyers, the Sales Policy for Nobu Danang vacation apartments offers three flexible payment options tailored to different financial preferences. Buyers opting for the Fast Payment Program receive a 14% discount when paying 95% upfront or a 10% discount for a 70% upfront payment. The Standard Payment Program allows for structured instalment payments with a 5% discount, while the Bank Interest Subsidy Program enables financing up to 70% of the apartment price, with 24 months of interest support and a maximum loan term of 20 years. 

Nobu Residences Danang is available for booking now through Savills Viet Nam.